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This follows you everywhere
The most powerful investment you can make in yourself
Alex Costa
June 16, 2025
Brand is your quiet advantage
Before you speak, before you even show up, they’re forming their opinions.
Things like your social media act like a business card giving the world a view of who you are and what you do.
That perception shapes the opportunities that come your way - and the ones that don’t.
This is why building a personal brand matters so much.
Your brand helps you control the narrative, stand out, and get remembered for all the right reasons.
Each step you take in building your personal brand adds another layer to your personal advantage in life.
This week:
🧠 Your personal brand is your biggest asset
🎯 Build one that reflects who you are
✅ What a brand does for you that a resumé can’t
💪 Quick hitters to get building today
🛒 My personal shopping cart
🚨 I asked top influencers their secret to success
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YOUR BRAND MOVES
BEFORE YOU DO
Even when you’re not in the room, your brand will give you presence.
But to clearly differentiate your value and what you bring to the table, you need more than a good reputation - you need to be intentional about how you show up.
If the version of yourself you’re projecting matches the kind of opportunities you want, you're far more likely to get them.
Here’s what happens when you get it right…
 | Your brand is your first impression. It tells people what you’re about before you say a word. When it’s strong and consistent, it builds instant credibility. |
 | Most people chase connections, deals, or jobs. A clear personal brand flips that. I get people reaching out all the time that want to work together but have never met me. Be clear on who you are and the right people will find you. |
 | A strong personal brand gives you optionality. You can start new projects, shift industries, launch products, or partner with others and your audience moves with you. There’s no better example than when my audience shifted with me from gaming content to men’s style - that kind of leverage can’t be bought. |
 | The clearer you communicate who you are, the easier it is for others to relate to you, and more importantly, like you. A good personal brand makes people feel like they know you - people tend to support people they know and like. |
 | Building a brand with intention creates a filter for everything else coming your way. Your brand should guide decisions and behaviors that attract the right opportunities while pushing aside ones that will distract you. |
Start building your brand today
Pick your lane - Be specific, and then keep showing up in that space.
Stay consistent - Repetition with style, tone, and messaging builds recognition.
Show your face - People follow real people.
Share your process - Sharing builds trust/connection, use my vlogs as inspiration.
Make it easy to remember you - Whether it’s your name, your vibe, or your POV, lean into something distinct.
And above all, how you move, speak, and show up online will always represent your brand.
But keep in mind, how you carry yourself offline will always matter just as much.
Fit of the week
Shirt: Reiss - Cotton Floral Embroidered Shirt
Pants: SuitSupply - Sand Slim Leg Tapered Pants
Garage: Cadillac Racing
IN MY
SHOPPING CART
 Diaz T-Shirt |  Relaxed Straight Jeans |  Open Knit Shirt |
WHAT’S NEW
 | You’re gonna get a little bit of everything in this week’s vlog - business building, brand building, and a lot of great advice from seasoned veteran influencers 👇️ |
 | I’ve got the foolproof way of elevating your look without ever trying very hard. Shake up your style this summer with the 2×2 method. |