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- Summer isn't the time to wing it
Summer isn't the time to wing it
The right cut with the right products to beat the heat
Alex Costa
June 23, 2025
New season, new cut, new energy
Your winter and spring style isn’t going to survive the summer.
The weather shifts, so should your style.
Your hair is no exception.
It’s hotter, you’re outside and sweating more, but if you’re still rocking the same cut you got back in March, it’s time for an update.
You need a style that breathes - one that holds up even in the heat.
Get yourself right now and the rest of the summer will take care of itself.
This week:
💈 Summer hairstyles that hold up through the sun, sweat, and movement
🎯 AIrflow, texture, and taper are the focus
👍 What to tell your barber
✅ Pairing styles with the right products
🛒 My personal shopping cart
🚨 I got all the life lessons from champions at Le Mans
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SET THE TONE
THIS SUMMER
The right hairstyle will make your summer memories even better.
Whether you’re commuting, at a friend’s BBQ, or have a summer date night, your style should still hit.
Here are the best men’s hairstyles for the summer, and how to achieve them.
Low maintenance vibe
 | What it is: A clean, low-maintenance buzz with a tight skin fade on the sides Who’s it for: Guys with strong features or anyone ready to simplify What to ask for: “#1 or #2 guard on top, low skin fade, crisp line-up” Product to maintain it: Clarifying Shampoo to keep your hair and scalp looking healthy Why it works for summer: Perfect for travel, beach days, or gym-heavy weeks - dries fast, never needs styling |
Messy…and clean
 | What it is: Short, messy top with a blunt fringe and tapered fade Who’s it for: Straight or wavy hair that flattens or frizzes easily What to ask for: “French crop with texture, short fringe, low fade” Product to maintain it: Texture Powder which adds tons of texture and a matte finish Why it works in summer: Stays structured through sweat and wind, ideal for outdoor events or spontaneous trips |
Always in style classic
 | What it is: Volume-focused front with a soft taper and clean edges Who’s it for: Anyone who wants to look put-together but still breezy What to ask for: “3-4 inches on top, texturized, scissor taper on sides” Product to maintain it: Texture Clay which offers tons of hold and texture, even in the extreme heat. Why it works in summer: Adds polish for events - think weddings, dates, dinners without needing heavy styling |
Less length for the summer
 | What it is: Middle-parted long layers that tuck behind the ear Who’s it for: Medium-length hair with natural wave or curl What to ask for: “Long layers, textured ends, razor finish for movement” Product to maintain it: Styling Cream which is lightweight and makes the flow, flow Why it works in summer: Effortless, laid-back energy that pairs perfectly with open shirts and beach weekends |
Curls breathing in the heat
 | What it is: Defined curls on top with a drop fade to clean up the base Who’s it for: Natural curls that need shape, not structure What to ask for: “Drop fade, maintain curl length on top, scissor-shape curls” Product to maintain it: Sea Salt Spray to add definition and hold to your curls Why it works in summer: Breathable around the sides and neck while letting curls do their thing |
Fit of the week
Coat: Suit Supply - Black Bomber (similar coat here)
Shirt: Sandro - Shark Collar Shirt
Pants: Represent - Initial Sweatpant
Boots: 3Sixteen - Square Toe Side Zip Boot
IN MY
SHOPPING CART
 Crochet Short Sleeve |  Textured Short Sleeve Reiss |  Protagonist & Antagonist |
WHAT’S NEW
 | On the one hand, to experience Le Mans is like no other race in the world. But the amount of valuable knowledge beyond the race jammed in this week’s vlog, you just have to see it for yourself. |
 | The most classic, straightforward look that works for any guy is a suit. But a lot of guys struggle to get them just right. |