- Image Lab by Alex Costa
- Posts
- How I styled Iman Gadzhi for a YouTube video
How I styled Iman Gadzhi for a YouTube video
And kept it under $500
For years style was never my thing
I can’t tell you how much my style sucked for a really long time. I basically did what everyone else did but with a lot less effort.
T-shirt. Jeans. Optional hat. Done.
It wasn’t until my late 20’s did I wake up to the world of fashion. I remember being 29 thinking I finally found my style. Don’t get me wrong, it still sucked, but it was the first time I really felt good about what I was wearing and what I looked like.
In reality a lot of guys will never find their style, and that’s okay, but for those of you who care, I’m here to tell you: it’s never too late.
Believe me, it’s not about how much money you have, or what kind of body type you are.
With the right tools and mindset, anyone can find the pieces that will build their style.
This week:
👔 Building your style over time
- Your personality influences more than you think
- Why copying outfits is fully allowed
- Iman Gadzhi’s style
🔥 Outfit inspo in my shopping list this week
🎥 Iman gets 3 outfits from me
Forwarded this email? Sign up here.

YOUR STYLE
IS A REFLECTION OF YOUR MIND

What if I told you that there’s a version of you that walks into every room and owns it and that you don’t need the most expensive or trendiest clothes to pull it off?
The best dressed guys are the ones who have taken the time to figure out what actually works for them - the product of trial and error, a bit of confidence, and the willingness to just live a bit outside of their comfort zone.
Buying that shirt in the color you normally don’t wear.
Wearing that new jacket that feels “too much” at first.
It’s about stepping into styles you’re curious about.
Your personal style is truly something you create over time.
Let your personality lead
If your style doesn't reflect who you are, it will never feel right. You need to figure out what kind of energy you give off when you step into a room.
Are you outgoing and bold?
Quiet, yet self-assured?
Your energy should show up in your clothing choices.
For those of you who are social and expressive, lean into color, bold outerwear, shoes that stand out, and unique accessories.
If you’re more reserved and relaxed, look for clean lines with simple layering and subtle quality, almost like quiet luxury without making it obvious at all.
Try this: If you’re more of a neutrals kind of guy, swap the shirt for something with a bit more personality, like a textured shirt, a bolder color, or a new accessory and then build from there.
Copying outfits is not only allowed, it’s encouraged
With your style it’s not about reinventing the wheel, it’s about refining it.
Take notice of what stylish men are wearing and if they have a similar body type to yours. If they do, then just find those pieces online (pro tip: use Google Lens) and copy piece by piece.
No one will notice that you're wearing the same exact outfit a men's style influencer wore a few weeks ago, so go for it!
Build confidence by copying exact outfits from head to toe, then slowly start to change pieces here and there, like the top, bottoms, or shoes. Try different combinations to see what works and don't kick yourself if outfits don't come out as sharp as you thought they would. That's just called practicing and learning. You need this repetition in order to improve.
Defining and refining style is about small adjustments and continuous building as you go.
Dress for the life you live
The fastest way you can end up with a closet full of clothes you barely wear is by ignoring your environment and lifestyle as you shape your wardrobe.
For instance, you may love tailored blazers but if you work remotely or live in a beach city, it’s probably going to be hard to find reasons to wear a blazer.
Instead of forcing a style that doesn’t work with your day-to-day, ask yourself:
What does my week actually look like?
Where do I spend the most time?
What kind of weather, movement, or function do I need in my clothes?
Your wardrobe should actually adapt to your environment and empower the life you want to live…
Urban professional - You’ll want sharp layering pieces, functional sneakers, and pants that look good in a meeting or at happy hour.
Coastal relaxed - Breathable pieces like lightweight button-downs, linen fabrics, and shorts with slip-ons.
Remote/on the move - Invest in some high quality basics and wrinkle-resistant pieces, essentially travel-ready elements that look well put together like a polished 3/4 length zip up or technical pants that can be worn casually.
Style breakdown: Iman Gadzhi
I recently put together a few outfits for Iman Gadzhi here in NYC while we talked all things style and men’s fashion. When it comes to style, Iman sticks to classics and plays it safe with dark neutral colors, simple textures, and straightforward garments - which I will say, works perfectly well as a personal style.
However, the overall goal was to get him a bit out of his comfort zone, opening his mind up to new colors, textures, and combinations while still giving him an option that he’d feel like he would wear.
Given Iman lives and works in Dubai, this particular outfit functions really well for a hotter climate while slightly pulling him in a new direction with some new color and layering.
✅ Sand trousers
✅ Brown silk & wool blend cardigan
✅ White cotton tank top

If I were to describe the process in finding your style in one word it would be: experiment. Be willing to try new things and creep outside of your comfort zone.
Your best style won’t come from playing it safe, it’ll show up from finding what sticks.
IN MY
SHOPPING CART
![]() Off White Crewneck | ![]() Sand slim leg tapered pants | ![]() Dark Brown Bomber Jacket |
WHAT’S NEW
![]() | I actually styled three outfits for Iman, one of which took him completely out of his comfort zone - check it out here. |
![]() | Check out the conversation I had with Mike Thurston on First Things Thrst where we go deep on everything from my YouTube journey, men’s health & wellness, to the intricacies of building Forte and beyond |