My hair care brand Forte is going through an insane challenge.

We're launching in 861 Target stores across the US. In only a couple weeks.

Stay tuned & mark your calendars: February 22nd.

This year I want to help you hit your goals. And I mean it.

I want to speak to you 1-on-1 and give advice on whatever you need.

Take this 5 minute survey so I know who you are and how I can help. The more you share, the easier it is to pick you.

That's it.

One reader gets a call with me this month. I hope it’s you!

Recently a reader replied and asked how much money I make.

I get this question a lot. And I usually dodge it - not because I'm embarrassed, but because the real answer confuses people.

Over time my net worth has grown but my bank account?

Very different story.

So today I'm breaking all of it down.

Where the cash actually comes from, what I wish I knew earlier, and 2 gems that’s changed how I do business…

Most people think a big following makes you rich.

It doesn’t.

Attention is just raw material.

These are the systems I built to turn it into wealth:

This is the majority of my actual cash flow.

Partnerships with brands I think you guys will love.

Or ads that play on my social media content.

My baby.

A men's hair care brand you may have shopped from already.

But something I’ve never publicly mentioned is that I've never taken a single dollar out of it.

(More on that later)

My community on Skool where guys level up their style, confidence, career and presence.

Smaller revenue, but keeps me plugged into what you guys need. And another way I can give back.

(If you haven’t yet come join us!)

I won’t get too in the weeds, but here’s the full picture:

I invest into:

These and Forte are my long-term plays. Brand deals and everything else handle today’s cashflow.

So that's the full picture. No secrets.

But knowing this alone isn’t where the value is.

What people don't realize is how powerful building a personal brand is.

You become a magnet for opportunities and get offers every week.

A personal brand unlocks something I call attention leverage.

You can move product for nearly anything you recommend.

But that power is exactly why you must be selective.

I’ve learned my biggest lessons from the entrepreneurs who screwed this up.

Early on, most influencers say yes to everything.

And promote brands and companies they don’t even use.

At first the money’s great and they grow. Yet something’s off.

Then finally their audience clocks.

Comments shift, engagement dies

Trust drops…

From the jump I knew I never wanted to be like them.

So I built a 2-step filter I still use on every business deal:

At least one needs to be a yes, otherwise I pass.

For example, let’s say American Crew asked me to promote their hair clay for good money.

Step 1 → No, I don’t use any haircare brands other than Forte.

Before Step 2 I already know accepting the deal would’ve broken your trust.

Immediate pass.

Now compare that to a fragrance brand I love and use on camera.

Step 1 → Yes, I love their product

Step 2 → Yes, it matches their lifestyle and needs

You see how this vibe’s totally different?

It’s how you unlock genuine viewer interest. Which also triggers higher sales for the brand.

These 2 steps will save you from bad deals and will make you more money.

Something most don't know about me is I've never taken a single dollar out of Forte.

No salary. No distributions. Nothing.

If this sounds crazy, you need to understand the difference between two types of wealth:

Net worth = assets you own that grow while you sleep.

Like equity in a company or the Forte brand sitting on Target shelves.

These are assets that compound.

Cash worth = what’s in your bank account this month.

This is built from Brand deals, ad revenue, paychecks.

It keeps the lights on.

But won’t make you wealthy.

You see, I could pull money out of Forte today. But every dollar I leave in grows and is worth more tomorrow than in my bank account today.

Re-investing has allowed Forte to go from tubs in my bedroom → Amazon → Nordstrom → And in two weeks, 861 Targets.

But still most entrepreneurs only chase ‘cash worth’.

They optimize for the biggest sale this month, hoard cash and flex everything online.

They’re cash rich but asset poor.

That’s why wealthy founders play a different game.

They build robust assets that grow their net worth. And in the long term their cashflow too.

Two weeks out from Target and my office looks like a warehouse!

PR boxes, foam cutouts, gift cards, product samples everywhere.

I'm sending PR boxes to 20 of our Forte ambassadors.

Last time we sent these the packaging ripped and product went everywhere so hopefully this is an upgrade.

For a no BS look at what it’s like building a $10M brand check out my latest vlog 👇

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