Before you set another goal...do this

Start turning your vision into results

Author

Alex Costa
September 01, 2025

In partnership with

Future you is waiting


We’re now in month 9 - where you at with everything?

Most people treat their goals like vague wishes.

But you know momentum won’t appear on its own.

Goals only happen when they’re built with precision. 

Stop chasing random ideas. 

Build a blueprint that moves you closer to the version of yourself you want to become.

This week:

🧠 How to design goals that stay top of mind

🎯 The 3-step framework for achieving them

🔑 Just doing the work beats motivation every time

🚀 A reset system you can use again and again

🛒 This week’s shopping cart

🚨 I had THE BEST convo with a Forte customer

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VISION CREATES
THE BLUEPRINT

Before you write anything down, create a vivid picture of the outcome. 

Not “I want to get fit” but “I want to run a half-marathon next spring and feel confident in a tailored suit.” 

Clarity at the start makes every action that follows easier.

👉 Practical exercise: Spend five minutes writing a “day in the life” of your future self. What do you wear, where do you go, how do you feel. That all becomes your North Star.

The 3×3 framework

Large goals collapse when they stay too large. Use this method:

  1. Three big outcomes - IE career, fitness, relationships.

  2. Three milestones under each - what comes first, second, third.

  3. Three daily or weekly actions that build each milestone.

Instead of staring at a mountain, you’re going to build momentum from stacked, repeatable wins.

Execution: a simple approach I take

You can be motivated, excited, ready to take on your goals, but if they’re organized, you’re going to have a really hard time executing on them, let alone starting.

I map out my entire year:

Starting with what the big goals are for the year.

Then I break them down into quarters
Then months.
Then weeks.

And then the real, tactical things I need to do to move goals along go into my calendar daily.

👉 Practical tip: Block your calendar with the actual things you need to get done on a daily, weekly, and monthly basis and set a reminder notification so you’re always TOLD when you need to complete something.

But it’s not to say it needs to be as intense as this:

Revisit and reset

Goals shift as your life shifts. 

A target that mattered in January may feel irrelevant by June. 

Treat this as recalibration rather than failure - I’m constantly updating my goals throughout the year - this is all normal.

👉 Reset system: Every 90 days, run a personal review.  Ask yourself three things:

  1. Am I closer to the vision I pictured?

  2. Are these goals still aligned with the life I want?

  3. What can be simplified or eliminated?

Keep your goals alive and flexible.  

They’re yours, after all.

Fit of the week

Pants: SuitSupply - Sand Slim Leg Tapered Pants

Shoes: SuitSupply - Dark Brown Penny Loafer

Vibe: A whole fit from one store (every guy’s dream)

IN MY
SHOPPING CART

Cotton Blend Towelling Shirt
Reiss

Relaxed Drawstring Trousers
Reiss

WHAT’S NEW

If you’re thinking of building a community from scratch or around your business, this week’s vlog is loaded with the tactics to make it happen 👇️ 

I can’t believe it but it’s that time of year again - sweater weather.

I’ve got you covered though with 5 timeless sweater options that will suit any guy.