My brand Forte has launched in 861 Target stores in the US!

I took out a $1.5M loan to make this happen. It's the biggest risk I've ever taken.

As a thank you here are two prizes:

Your first product purchase is free. Grab Forte at Target and send us a photo with the product + receipt to get fully reimbursed (up to $27).

Want a free trip to NYC? One person who picks up Forte in the first few weeks of launch gets flown out to hang with me - we’ll have dinner, you’ll meet the team, and even get featured in the vlog.

This year I want to help you hit your goals. And I mean it.

Fill out this quick survey so I know who you are and how I can help.

One reader gets a call with me this month. I hope it’s you!

Forwarded this email? Sign up here.

At last, Spring's finally here.

It’s time to leave the winter scents.

These are the 5 I keep reaching for when the weather gets warm.

I think you’ll like these - one is a gem I found after a random guy at an airport told me to try it.

I've said this before and I'll say it again - this might be the greatest hot weather scent of all time.

It's fresh, aquatic, and hits like a cool ocean breeze. The kind of scent where someone walks past you and immediately turns around.

You don't need to spend $300+ and it genuinely competes with fragrances twice its cost.

One of the best blind buys you can make.

I know it’s a celebrity fragrance but I got to give it to Aubrey.

This is really freaking good.

It's floral, musky, and I can't compare it to any other fragrance which is hard when there are a billion scents out there.

That balance means you can wear it year round.

But for spring and warmer nights, this is the one I keep reaching for.

Super unique packaging too.

Found this one at a duty-free on a layover in the Middle East.

Some guy came up to me, said he watched my videos, and told me I had to try this.

I'm glad I listened.

It’s clean, sweet, elegant, fresh, citrusy.

If you go into an office every day and want something clean that people notice without it being overpowering, this is it.

I actually went out in New York and had people test it blind. No context, no branding, just spray and rate.

It was getting high scores across the board. One guy said he'd buy it on the spot.

Sweet, easy to wear, works as a signature scent you don't have to overthink.

We dialed the oil concentration to 18% so it actually lasts on your skin. Most fresh scents fade in an hour. This one doesn't.

Imagine you're camping.

You wake up, open your tent, it rained the night before, and it's a perfect clear day. Then you inhale.

That's what this is.

It's clean, fresh like grass, and unique.

You wouldn't think grass could smell good on a person.

But it's like cool, sexy grass.

I don't know how else to describe it.

One of my favorite Creeds for sure.

The recent vlog is more of a lifestyle one.

We flew back to Brazil, checked on Forte at Target, and I answer your questions about what it took to go retail 👇