I own 200+ fragrances. Most of them just sit there. But these 3 are the only bottles I keep reaching for when it gets cold, and the last one on this list gets me more compliments than anything else I own.

I created this with my team at Forte, and I'm not picking it just because I made it.

My whole goal was to build the fragrance I personally wanted to wear in fall and winter.

It's heavy on oud, heavy on that smoky patchouli, but we rounded it out with passion fruit so you're not smelling like an old man (if you get what I mean).

Projection on this goes crazy. We tested dozens of samples to get the oil ratio right and this might be one of the best performing fragrances you'll ever wear.

It’s not a beginner scent. If you already have a few bottles and want something that leaves an addictive trail behind. 3-4 sprays works perfect.

But if you want something almost nobody else is wearing? That's where this next one comes in.

I picked this up in Dubai and honestly, I look forward to the colder weather just so I can wear it.

Warm, spicy, a little sweet. And my favorite — not a lot of people know about this fragrance.

The last thing you want is to smell like every other guy. You don't want to smell like someone’s ex-boyfriend. You don't want to smell like someone’s dad. You want to smell like you.

This thing is crazy powerful though. So use only 2 maybe 3 sprays.

Now. The one that gets the most compliments out of anything I own.

It has a higher price point but this has to be one of my favorite fragrances of all time.

The cinnamon, the sweet vanilla. Every time I wear this I get compliments.

Every time.

And what's wild is it's unique without being polarizing. Everyone likes it but nobody else is wearing it. That's really, really hard to find.

The only problem is the PDM price.

But I've had my bottle for 2 years, only wearing during fall and winter, and it's still going.

Also one last tip.

Your skin temperature changes how a scent hits throughout the day so make sure to test your fragrances at different times.

If you want a full 2026 fragrances cheatsheet comment or email me a reply.

For a no BS look at what it’s like building a $10M brand check out my latest vlog 👇

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One reader gets a call with me this month. I hope it’s you!

Forte’s launched in 861 Target stores.

I took out a $1.5M loan to make this happen. It's the biggest risk I've ever taken.

As a thank you here’s two prizes:

Your first bottle is free. The first 300 people who grab Forte at Target and send us a photo with the product + receipt get fully reimbursed up to $25.

Want a free trip to NYC? One person who picks up Forte in the first two weeks of launch gets flown out to hang with me - dinner, meet the team, be in the vlog.

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