My brand Forte has launched in 861 Target stores in the US!

I took out a $1.5M loan to make this happen. It's the biggest risk I've ever taken.

As a thank you here are two prizes:

Your first product purchase is free. Grab Forte at Target and send us a photo with the product + receipt to get fully reimbursed (up to $27).

Want a free trip to NYC? One person who picks up Forte in the first few weeks of launch gets flown out to hang with me - we’ll have dinner, you’ll meet the team, and even get featured in the vlog.

This year I want to help you hit your goals. And I mean it.

Fill out this quick survey so I know who you are and how I can help.

One reader gets a call with me this month. I hope it’s you!

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Every few weeks I go down a rabbit hole looking at what's new - tech, style, grooming, whatever catches my eye.

12 items have left me obsessed.

Some I've been using for months and never mentioned, others I picked up recently and can already tell are going to stick.

Here's what's on my radar right now.

1. My Top 3 Colognes Right Now

I own over 400 fragrances at this point so when I say these are the three I reach for, I mean it.

Bleu de Chanel l'exclusif

If you own zero colognes and want one, this is it. Works in summer, winter, office, date, whatever. You can’t go wrong with this.

Forte Series Antagonist

I made this one for myself because I couldn't find a winter scent that hit right.

Dark oud, balanced with passion fruit to keep it interesting - it’s heavier so sits on your skin all day when it's cold.

Use this if you already have a daily cologne and want something for cooler months and nighttime.

Tom Ford Ombré Leather

Strictly a date night fragrance. Dark leather with a sweet edge underneath, the kind of scent where someone leans in and asks what you're wearing.

2. Suitsupply

They've been quietly putting out some of the best menswear at their price range for a while, but their current collection is really strong.

My favorite Henley is from Suitsupply.

The fit is consistently good without needing alterations on most pieces, and the quality genuinely punches above what you're paying.

3. Quince Alpaca Wool Overcoat

If you don't have an overcoat, Quince makes a classy one in alpaca wool.

It's warm without being bulky, the fit is clean, and it layers over pretty much everything.

This is one of those pieces that instantly makes whatever you're wearing look more refined.

4. Forte Series Sea Salt Spray

There's a reason this is one of our bestsellers.

I use it on wet hair before blow drying and the flow and texture it gives is something I haven't been able to get from anything else.

If you've never used a sea salt spray, this is the best starting point.

5. Forte Series Argan Oil

Another versatile product we make and one I don't talk about enough.

A few drops on damp hair before blow drying and it works as a heat protectant, kills frizz, and adds this natural shine without looking greasy.

My fiancée steals it from me constantly which is how I know it's good.

Remember to grab our Forte products at Target and enter the giveaway!

6. Apple Mac Mini (M4)

The Mac mini may be the best value in computing right now.

Apple redesigned their mac to be the size of your hand and a lot cheaper at $499 for 16GB of RAM. It handles everything from editing, regular browsing or running a business.

But here's why this may be the best tech product of 2026. People are starting to run AI tools and agents locally on these - actual AI assistants that handle tasks for you, running on your own machine instead of paying monthly subscriptions and risking your personal data.

This is Apple’s most affordable model and one of my favorites.

7. DJI Osmo Pocket 3

This is what I shoot a lot of my Behind the Business vlogs on, and it’s on a huge sale at Target

The footage quality coming out of something this compact still surprises me, and it's made it so much easier to actually capture moments without a whole camera rig.

If you create content or even just want better travel footage, this is the move right now.

8. Logitech Mouse

If you're still using whatever mouse came with your setup, upgrade to this.

A good mouse sounds like a small thing until you realize how much time you spend holding one each day.

This is designed to limit wrist strain and unlocks so many shortcuts so you can smoothly use your device.

9. WHOOP Fitness Tracker

This helps you check your recovery and strain numbers every morning. What I like most about WHOOP is that it doesn't let you lie to yourself - you might feel fine, but if your recovery is in the red you can’t ignore it.

It's the kind of data that makes you actually change your behavior and they're only getting better. I also use it to track my workouts daily.

Here’s a link to get a special deal.

10. Forte Series Biotin Gummies

Most guys don't think about hair health until they start noticing thinning or shedding, and by then you're playing catch-up.

I take these daily since biotin supports hair thickness and strength.

These taste so good you’ll actually look forward to taking them.

11. Gantri Desk Light

I've been looking for a desk light that doesn't look like it belongs in a college dorm and Gantri finally nailed it.

Their designs are clean and minimal, the kind of light that actually looks good on your desk instead of something you want to hide.

The light quality is warm and it makes my whole workspace feel more intentional.

12. A Good Robot Vacuum

The technology has gotten so much better recently, and the current ones map your place, avoid obstacles, mop and vacuum, and you basically forget they exist until you notice how clean your floors always are.

Mine runs every day while I'm working and I genuinely can't imagine going back, especially if you have pets.

For a no BS look at what it’s like building a $10M brand check out my latest vlog 👇